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best of the week
Dec 1, 2025
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4 min read
💎 Best of Last Week's Marketing 12/1/2025
deep dive
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The unconventional playbook that transformed email from commodity to luxury product
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The Rise and Fall of Hawk Tuah Girl's Personal Brand
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The referral program, brand voice, and native ads that turned business news into a viral growth engine
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💎 Best of Last Week's Marketing 11/3/2025
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Inside the viral growth strategy that turned a Chrome extension into a $975 million acquisition
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💎 Best of Last Week's Marketing 10/27/2025
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The DTC brand that skipped traditional advertising to build a cereal empire through trusted voices and nostalgic marketing
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💎 Best of Last Week's Marketing 10/20/2025
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How a party game company built an empire by selling bullshit and nothing
