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Mondays: Roundup of the top articles & apps for marketers Thursdays: Deep dive into unique brands & marketing campaigns

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deep dive

Feb 6, 2025

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10 min read

Deep Dive: 💄 Fenty Beauty

Can celebrity-founders succeed long-term or do they fizzle out?

Tom Snyder

deep dive

Dec 19, 2024

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12 min read

💎 Hidden Gems for 10x Marketers

These are the marketing tools and tactics that blow my mind.

Tom Snyder

deep dive

Marketing Teardown: 🔄 Doing the Opposite

Dec 12, 2024

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8 min read

Marketing Teardown: 🔄 Doing the Opposite

It shouldn’t work - but it DOES. Breaking the rules and convention can be a springboard

Tom Snyder

deep dive

Dutch Bros Marketing Strategy and Halloween Campaigns

Oct 16, 2026

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4 min read

Dutch Bros Marketing Strategy and Halloween Campaigns

The referral program, brand voice, and native ads that turned business news into a viral growth engine

Tom Snyder

deep dive

5 Best Marketing Campaigns by Heinz Ketchup

Oct 8, 2026

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5 min read

5 Best Marketing Campaigns by Heinz Ketchup

Exploring the clever growth hacks, visual moats, and psychological tricks Heinz uses to stay at the top of the condiment chain.

Tom Snyder

deep dive

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Oct 1, 2026

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4 min read

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Moving past generic outputs to build campaigns that actually build long-term brand equity.

Tom Snyder

best of the week

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

Oct 12, 2026

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1 min read

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

💎 Gems for marketers from last week

Tom Snyder

best of the week

Oct 5, 2026

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1 min read

Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days

💎 The gems for marketers from last week

Tom Snyder

best of the week

Sep 28, 2026

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1 min read

Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab

Gems for marketers from last week 9/28/2026

Tom Snyder

Dutch Bros Marketing Strategy and Halloween Campaigns

The referral program, brand voice, and native ads that turned business news into a viral growth engine

Tom Snyder

best of the week

Oct 12, 2026

•

1 min read

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

💎 Gems for marketers from last week

Tom Snyder

deep dive

Oct 8, 2026

•

5 min read

5 Best Marketing Campaigns by Heinz Ketchup

Exploring the clever growth hacks, visual moats, and psychological tricks Heinz uses to stay at the top of the condiment chain.

Tom Snyder

best of the week

Oct 5, 2026

•

1 min read

Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days

💎 The gems for marketers from last week

Tom Snyder

deep dive

Oct 1, 2026

•

4 min read

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Moving past generic outputs to build campaigns that actually build long-term brand equity.

Tom Snyder

best of the week

Sep 28, 2026

•

1 min read

Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab

Gems for marketers from last week 9/28/2026

Tom Snyder

deep dive

What J.Crew's Cropped Sweater Backlash Teaches Heritage Brands

Sep 24, 2026

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3 min read

What J.Crew's Cropped Sweater Backlash Teaches Heritage Brands

A deep dive into how J.Crew’s push for Gen Z relevance creates friction with high-LTV buyers

Tom Snyder

best of the week

Winning OOH Ads, ChatGPT Ads Webinar, Brands Killin' It On Copy, Payment Links For Freelancers and Creators

Sep 21, 2026

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1 min read

Winning OOH Ads, ChatGPT Ads Webinar, Brands Killin' It On Copy, Payment Links For Freelancers and Creators

Best of the week in marketing for 9/21/2026

Tom Snyder

deep dive

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

Sep 17, 2026

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4 min read

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

Here is how vertical, episodic storytelling is taking over the traditional campaign model.

Tom Snyder

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Featured Posts

Deep Dive: 💄 Fenty Beauty

💎 Hidden Gems for 10x Marketers

Marketing Teardown: 🔄 Doing the Opposite

deep dive

Dutch Bros Marketing Strategy and Halloween Campaigns

5 Best Marketing Campaigns by Heinz Ketchup

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

best of the week

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days

Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab

Archive

Dutch Bros Marketing Strategy and Halloween Campaigns

Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products

5 Best Marketing Campaigns by Heinz Ketchup

Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days

Why AI Can’t Replace Creative Strategy (And How to Win Anyway)

Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab

What J.Crew's Cropped Sweater Backlash Teaches Heritage Brands

Winning OOH Ads, ChatGPT Ads Webinar, Brands Killin' It On Copy, Payment Links For Freelancers and Creators

Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth

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Marketing Deep Dives

💎 Best of the Week

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