Executive Social Content That Drives Pipeline, Branding For...Heat Pumps?, De-Anonymize Your Website Visitors

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Top Content

🐟 [Case Study] Manatee Energy: Making consumer heat pumps fun and approachable through branding – Heat pumps don't inspire much, but Manatee Energy took a bold approach by designing a unique and holistic brand experience.

📉 [Analysis] How Missing Author Bylines Can Cause SEO Keyword Ranking Drops – Author bylines might seem like editorial pretension, but that's far from the truth.

👀 [Podcast] Nudge: When You Can't Stop Seeing The Thing You Just Discovered – The Baader-Meinhof phenomenon, or frequency illusion, is a cognitive bias where people discover something (like they just bought a new model of car) and then start noticing it's ubiquity, as if it wasn't there before.

📲 [LinkedIn Post] $970,000 In Pipeline This Quarter From Executive Content – This post walks through how they started using executive content on social to grow pipeline (and how to actually get executives to participate).

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