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SKIMS Marketing Strategy: Kim Kardashian’s Billion-Dollar Brand

How body positivity, high-octane hype drops, and strategic partnerships turned standard solutionwear into a cultural force.

Tom Snyder

best of the week

Aug 31, 2026

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1 min read

Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool

Best in marketing of last week Aug 31, 2026

Tom Snyder

deep dive

How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)

Aug 27, 2026

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3 min read

How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)

How high-end design, sensory branding, and organic influencer seeding took a commodity product upmarket

Tom Snyder

best of the week

💎 Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program

Aug 24, 2026

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1 min read

💎 Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program

Best of the week from August 24, 2026

Tom Snyder

deep dive

Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle

Aug 20, 2026

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3 min read

Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle

Interview with the founder of Demades: the topic-to-podcast AI platform

Tom Snyder

best of the week

💎 New Playbook For Google Ads and Google Analytics, Cartoons for B2B Marketers, Automated Outreach Tool

Aug 17, 2026

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1 min read

💎 New Playbook For Google Ads and Google Analytics, Cartoons for B2B Marketers, Automated Outreach Tool

Best of the week from August 17, 2026

Tom Snyder

deep dive

Bloom Nutrition Marketing and TikTok Growth Strategy

Aug 13, 2026

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4 min read

Bloom Nutrition Marketing and TikTok Growth Strategy

A marketing deep dive of Austin's fastest-growing wellness-to-beverage brand

Tom Snyder

best of the week

💎 Netflix Traps Man In Billboard, Starbucks' Employee Ambassador Program, How To Build A CRO Strategy, AI Visibility Tool

Aug 10, 2026

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1 min read

💎 Netflix Traps Man In Billboard, Starbucks' Employee Ambassador Program, How To Build A CRO Strategy, AI Visibility Tool

Best of the week from August 10, 2026

Tom Snyder

deep dive

How to Create Viral Ads ft. Harmon Brothers

Aug 7, 2026

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4 min read

How to Create Viral Ads ft. Harmon Brothers

The agency that made "unsexy" products go viral and stay profitable

Tom Snyder

best of the week

💎 Fake AI Ads, "I Messed Up" Tattoo/Interview Fiasco, Why Standing Out Beats Blending In, Create an AI Phone Agent For Every Link

Aug 3, 2026

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1 min read

💎 Fake AI Ads, "I Messed Up" Tattoo/Interview Fiasco, Why Standing Out Beats Blending In, Create an AI Phone Agent For Every Link

The best of the week in marketing August 3, 2026

Tom Snyder

deep dive

The No Marketing PLG Strategy Behind Cursor’s $60B Acquisition

Jul 30, 2026

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4 min read

The No Marketing PLG Strategy Behind Cursor’s $60B Acquisition

The exact playbook Cursor used to convert cynical software engineers into passionate brand evangelists.

Tom Snyder

best of the week

🍔 Burger King Appeals to Boomers, How to Use Humor in Marketing, Interview With Rory Sutherland, Turn Your Content Into Social Posts

Jul 28, 2026

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1 min read

🍔 Burger King Appeals to Boomers, How to Use Humor in Marketing, Interview With Rory Sutherland, Turn Your Content Into Social Posts

Best hidden gems for marketers from last week July 27, 2026

Tom Snyder

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SKIMS Marketing Strategy: Kim Kardashian’s Billion-Dollar Brand

Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool

How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)

💎 Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program

Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle

💎 New Playbook For Google Ads and Google Analytics, Cartoons for B2B Marketers, Automated Outreach Tool

Bloom Nutrition Marketing and TikTok Growth Strategy

💎 Netflix Traps Man In Billboard, Starbucks' Employee Ambassador Program, How To Build A CRO Strategy, AI Visibility Tool

How to Create Viral Ads ft. Harmon Brothers

💎 Fake AI Ads, "I Messed Up" Tattoo/Interview Fiasco, Why Standing Out Beats Blending In, Create an AI Phone Agent For Every Link

The No Marketing PLG Strategy Behind Cursor’s $60B Acquisition

🍔 Burger King Appeals to Boomers, How to Use Humor in Marketing, Interview With Rory Sutherland, Turn Your Content Into Social Posts

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