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Happy Easter Monday the 6th!

First, how are you using LinkedIn at your company?

I’ve long since had the stance that employee pages are underutilized and matter much more than company pages for brand awareness and lead generation.

But here’s the thing – most folks at your company aren’t producing content. Not because they don’t want to. It’s simply time-consuming and they don’t want to be “that” guy” on LI.

If you want to mobilize your employees on LI better, I think you’ll be interested in being a test user for this app. Fill out the form for early access.

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Lift pipeline conversion by up to 118% with Contact-Level ABM

Influ2 analyzed 2M targets and found that when teams run ABM at the contact level, pipeline conversion increases by up to 118%!

But the lift doesn’t come from sending more emails or targeting more accounts.

It comes from catching the first moments of real buyer interest and knowing exactly who’s behind it.

And that’s only possible with contact-level ABM.

Want to see the details?

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Meme of the Week

Thanks for reading and I hope you found something useful in it this week 💎

Btw, I recently acquired AI Marketing Tools - a web directory focused on AI tools for marketers. Let me know what you think.

Thanks! ✌🏻

Tom at Marketer Gems

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