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IG Stats, Copywriting With NASA, Cheesecake Factory's Current Play, and PR Tools
💎 Best of Last Week's Marketing 04/13/2026
Tom Snyder
April 13, 2026
Happy Monday the 13th!
First, how are you using LinkedIn at your company?
I’m a big believer that employee pages are underutilized and they matter much more than company pages for brand awareness and lead generation.
But here’s the thing – most folks at your company aren’t producing content. Not because they don’t want to. It’s simply time-consuming and there’s isn’t a “nudge” in the right direction.
If you want to mobilize your employees on LI better, I think you’ll be interested in being a test user for this app.
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Lift pipeline conversion by up to 118% with Contact-Level ABM
Influ2 analyzed 2M targets and found that when teams run ABM at the contact level, pipeline conversion increases by up to 118%!
But the lift doesn’t come from sending more emails or targeting more accounts.
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And that’s only possible with contact-level ABM.
Want to see the details?
Top Content
👨💼 [LinkedIn Post] AI reshaped the SDR role in 2026. – AI isn't killing SDRs, but it's requiring them to upskill. No longer just calling a list of names, SDRs now have a GTM tool stack as their superpower.
📸 [Article] Copywriting Friday: One of the few things on the Space Shuttle that didn’t have a backup system – Social proof that also hits in the popular culture. Have someone else make your claim and ride their coattails of popularity.
📱 [Report] Instagram Statistics 2026: Users, Revenue, Trends & Key Data – Statista put together this report on IG's stats. Does your ICP spend most of their time there?
🍰 [LinkedIn Post] The Cheesecake Factory is running a very smart PR psyop right now. – This tactic isn't new (indie hackers and internet marketers from the late 00's will remember), but The Cheesecake Factory using it is something we haven't seen before.
Top Apps from Marketer Tools – PR Focus 📣
📓 Muck Rack | Drive clarity, speed and impact across news and AI-generated coverage
⚾️ Pitch Friendly | Pitch faster and land more coverage while you track and optimize your PR campaigns.
🎯 Cision | The ultimate media intelligence platform delivers media monitoring, analytics, and influencer engagement, all in one place.
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Thanks! ✌🏻
Tom at Marketer Gems
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