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Futureproof Your Ecommerce Store, Starting a New Role at Unemployed, AEO Tools, Agent Skills
💎 Best of Last Week's Marketing 4/27/2026
Tom Snyder
April 27, 2026
Happy Monday the 27th!
I heard about LinkedIn Thought Leader ads performing incredibly and thought, no way. Must be someone fudging the numbers.
But they work (I got CPC < $3).
Your audience is on LinkedIn – so why not mobilize the company?
This tool makes it easy for folks at your company to post content on LinkedIn (and even gamify it!).
Advertisement
50% of software buying decisions involve 5 or more people
And two-thirds of those buyers shift what they care about somewhere in the middle of the process. But most ABM motions still roll everything up to a single account score and treat the entire buying committee the same way.
So what’s the solution?
On May 6, Influ2 is hosting a live webinar with Devin Reed (The Reeder) and Ed VanderBush (LiveRamp) to dig into the three things that quietly kill buyer momentum, and how to solve them.
If you run an ABM program, this is one you don’t want to miss.
Top Content
🔮 [Article] Futureproof Your eCommerce Store: AI, Data & Personalisation Are Changing Everything – "Product Data + AI = Competitive Advantage" is just one of the key takeaways here, plus many more (and you don't have to be an e-commerse store to glean insights).
⛓️💥 [LinkedIn Post] Starting a New Position at: Unemployed! – An unhinged way to use the expected LinkedIn "new role" announcement graphic, but to announce leaving a role, not starting a new one.
🫡 [Article] How PLG Is Becoming a Full-Stack GTM Engine – 58% of B2B SaaS companies now operate some form of product-led motion, with 91% planning to increase their PLG investment.
🧑💼 [Article] Why Networking Never Fails (Even in a Digital World) – The phrase "people are starved for in-person" still rings true.
Top Apps
🤖 100+ Vibe Coding Agent Skills | Free 100+ Skills for Every AI Coding Tool. Every format. Copy, paste, ship.
🔎 Profound | Reach millions of consumers who are using AI to discover new products and brands
🪨 Geolify | Geolify helps brands rank inside AI search platforms like ChatGPT, Gemini, Claude, and Perplexity through Generative Engine Optimization (GEO).
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Thanks! ✌🏻
Tom at Marketer Gems
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