Archive

Vuori's Marketing Strategy: Finding Lululemon’s Gap

How Vuori used California authenticity to challenge industry giants

Tom Snyder

best of the week

JSON Prompting? You Have Too Many Metrics, and LLM SEO With Head of Product Marketing at Ahrefs

Aug 4, 2025

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4 min read

JSON Prompting? You Have Too Many Metrics, and LLM SEO With Head of Product Marketing at Ahrefs

💎 Best of Last Week's Marketing 8/4/2025

Tom Snyder

deep dive

The Rise and Fall of Prime - Logan Paul and KSI’s Marketing Madness

Jul 31, 2025

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8 min read

The Rise and Fall of Prime - Logan Paul and KSI’s Marketing Madness

What happens when influencer fame meets consumer psychology - and what brands can learn from it

Tom Snyder

best of the week

Is AI Killing Your Sales?, Using Interactive Content in Unsexy Industries, and a UI Mockup Generator

Jul 28, 2025

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4 min read

Is AI Killing Your Sales?, Using Interactive Content in Unsexy Industries, and a UI Mockup Generator

💎 Best of Last Week's Marketing 7/28/2025

Tom Snyder

deep dive

How a Simple Spreadsheet Became a Community-Led Growth Engine: The Nomads.com Story

Jul 24, 2025

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7 min read

How a Simple Spreadsheet Became a Community-Led Growth Engine: The Nomads.com Story

Why community-led growth beats traditional marketing

Tom Snyder

best of the week

Video Ads with AI Actors, Visual Storytelling, Gamifying Your Product

Jul 21, 2025

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4 min read

Video Ads with AI Actors, Visual Storytelling, Gamifying Your Product

💎 Best of Last Week's Marketing 7/21/2025

Tom Snyder

deep dive

Data in Marketing: How Brands Turn Exclusive Data Into Viral Content

Jul 17, 2025

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7 min read

Data in Marketing: How Brands Turn Exclusive Data Into Viral Content

How e.l.f. Beauty, OkCupid, and Other Brands Turned Internal Data Into Cultural Content

Tom Snyder

best of the week

Jul 14, 2025

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5 min read

Bowtie Framework, Brand Archetypes, Cannes Lions Activations, and a Figma to HTML Plugin

💎 Best of Last Week's Marketing 7/14/2025

Tom Snyder

deep dive

How Alamo Drafthouse Made Going to the Movies Cool Again

Jul 10, 2025

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8 min read

How Alamo Drafthouse Made Going to the Movies Cool Again

How they turned a quirky Austin experiment into a national movement of film lovers.

Tom Snyder

best of the week

Jul 7, 2025

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4 min read

Is Brand Dead? Winback Campaign Comparison, Text-to-Video for Product and Explainers

💎 Best of Last Week's Marketing 7/7/2025

Tom Snyder

deep dive

From 0 to $11K MRR: How Jack Friks Built Post Bridge

Jul 3, 2025

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6 min read

From 0 to $11K MRR: How Jack Friks Built Post Bridge

The Indie Hacker's Guide to Beating Enterprise Software

Tom Snyder

best of the week

LinkedIn Playbook for B2B Marketers, A/B Testing with AI, and a Stellar AI Agent

Jun 30, 2025

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4 min read

LinkedIn Playbook for B2B Marketers, A/B Testing with AI, and a Stellar AI Agent

💎 Best of Last Week's Marketing 6/30/2025

Tom Snyder

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Vuori's Marketing Strategy: Finding Lululemon’s Gap

JSON Prompting? You Have Too Many Metrics, and LLM SEO With Head of Product Marketing at Ahrefs

The Rise and Fall of Prime - Logan Paul and KSI’s Marketing Madness

Is AI Killing Your Sales?, Using Interactive Content in Unsexy Industries, and a UI Mockup Generator

How a Simple Spreadsheet Became a Community-Led Growth Engine: The Nomads.com Story

Video Ads with AI Actors, Visual Storytelling, Gamifying Your Product

Data in Marketing: How Brands Turn Exclusive Data Into Viral Content

Bowtie Framework, Brand Archetypes, Cannes Lions Activations, and a Figma to HTML Plugin

How Alamo Drafthouse Made Going to the Movies Cool Again

Is Brand Dead? Winback Campaign Comparison, Text-to-Video for Product and Explainers

From 0 to $11K MRR: How Jack Friks Built Post Bridge

LinkedIn Playbook for B2B Marketers, A/B Testing with AI, and a Stellar AI Agent

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