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Austin's New (Hated) Logo, Get to the Top of AI Overview, and Programmatic Video

πŸ’Ž Best of Last Week's Marketing 9/8/2025

Happy Monday the 8th!

First off, I’m super excited to head to Amsterdam this week for a trade show.

I’ve never been to the Netherlands and it’s been about four months since I last worked a trade show booth. Looking forward to it!

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Top Content

πŸ›οΈ [Reddit thread] In More Logo News, Austinites Hate The City's New Logo β€“ Coming hot off the tail of Cracker Barrel's rebrand fiasco, the City of Austin announced their new logo to the internet's dismay. Read for some good burns.

πŸ” [LinkedIn Post] How To Get To The Top Of Google's AI Overview β€“ How to write, or even think about, content made for Google in the AI overview age.

⭕️ [Podcast] Is Loop Marketing Replacing Inbound Marketing? β€“ Hubspot seems to think so. Their newest flavor of marketing is less funnel, more ecosystem.

➰ [Video] Inverting your Go-To-Market Strategy Thinking with Jordan Crawford β€“ Is your GTM strategy the same as it was two years ago? If so, it's ancient. That's just the facts.

Top Apps

πŸ’š Greenmor Mail | Built for people who just want email that works β€” without the heavy costs or clutter that usually come with it.

πŸ…°οΈ / πŸ…±οΈ Landing Test | If you don't split test your landing page, how do you expect to improve it?

πŸ€“ Remotion | Create videos programmatically. Takes a bit of dev work, but such a cool use.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week πŸ’Ž

Btw, if you’re in Amsterdam, connect with me on LinkedIn and let’s grab a coffee!

Thanks! ✌🏻

Tom at Marketer Gems

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