🤖 The Multi-LLM Power Move (GEO)

Howdy, marketer! 

Remember when we thought ranking on Google was the whole game?

Now the real fight is happening inside answer engines (ChatGPT, Claude, Perplexity, Gemini) where prospects ask one question and trust the first AI-generated response.
If your B2B software isn’t in those answers, you’re basically the kid waving from the cheap seats.

Time to graduate from plain SEO and pull the real growth-hacker move: query the models, find their sources, and get your brand listed where they feed.

Today's Treasure Trove

• 1. Run the “Ask Every Bot” Audit

• 2. Reverse-Engineer the Citation Graph

• 3. Go Full PR Ninja

• 5. Keep the Loop Alive

• Don’t Be Shady

• Wrap Up

1. Run the “Ask Every Bot” Audit

Grab a coffee and start interrogating the big players:

• ChatGPT + Browsing – Ask “What’s the best [your category] software?”

• Perplexity – Same query; Perplexity always shows citations.

• Anthropic Claude / Gemini / Bing Copilot – Hit them with competitor comparisons too.

Log every cited site, doc, and review page. You’re literally mapping the training diet of the machines.

2. Reverse-Engineer the Citation Graph

Drop all those sources into a spreadsheet:

• review platforms (G2, Capterra, TrustRadius)

• industry blogs

• government or standards orgs

• GitHub repos, Stack Overflow threads

• random high-authority personal blogs you’ve never heard of.

Color-code by authority and ease of outreach.

These are the actual gatekeepers of LLM visibility – not Google’s PageRank.

3. Go Full PR Ninja

Now start knocking:

• Pitch guest posts or product comparisons.

• Offer fresh data or case studies to the bloggers, news outlets, etc.

• Submit your listing to every review site you found (yes, even the weird regional ones). It can be a bit of a heavy lift, but worth it.

• If a source is a research report or government dataset, contribute updated stats or partner data.

You’re feeding the next training cycle with your content.

One of the beautiful things about GEO, compared to SEO, is that it’s much faster for results. SEO would take months to surface meaningful results, but GEO can literally change your lead volume overnight.

4. Format Content for LLMs

LLMs love it when your content is perfectly positioned for their consumption. That means FAQs and synopses.

On your product and feature pages, include FAQs below the CTA. Here, you can include a bunch of content that directly answers the questions searchers might ask. Think what Google’s AI Overview is solving for, and feed it that content.

For your blog posts, include a synopsis at the top that concisely summarizes what the post is about. It might be legit at the top of the page labeled “Summary” or do a little sneak and make it the first paragraph.

5. Keep the Loop Alive

Set monthly reminders to re-run the audit.

Models update at different cadences; a single new citation can push you into countless future answers. Think of it as MQL farming for robots.

Don’t Be Shady

Seriously. No fake reviews, no hidden text. These models cross-check like paranoid librarians. Play it clean: real data, transparent authorship, honest comparisons.

Wrap Up

Classic SEO was about out-ranking competitors. This is about out-feeding the machines.

Ask every LLM, steal their grocery list of sources, and make sure your product is on every shelf.

Next quarter, when someone asks any bot, “What’s the best B2B software for X?”
they’ll get the answer you planted months earlier – and wonder how you became everywhere at once.

✌️,

Tom from Marketer Gems