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Building Executive Presence, Top Sites in ChatGPT, Build LinkedIn Content With AI, Content Inspo From Influencers

πŸ’Ž Best of Last Week's Marketing 9/22/2025

Happy Monday the 22nd!

If you aren’t already elbow-deep in spooky season, what are you doing?

I’ve started binging horror movies, putting together my Halloween costume, and planning out my pumpkin-spice-themed campaigns.

Don’t forget, there’s still time to get your order in for the Marketer Pins – gift for your work bestie maybe?

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What if your budget was cut by 50% today? With Arima, you’d still know exactly where your next ad dollar will perform best. 

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Agencies use Arima to prove results when spend is tight. Growth marketers use it to stretch every dollar further. CMOs use it to align teams and strategies, no matter the budget. 

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Top Content

🏈 [Case Study] Copywriting Friday: For sports fans who know everything β€“ Go narrow to go deep and write copy that hits. The mediums changes, but principles stay the same.

πŸ₯Έ [Article] Advice for first-time managers, from leaders who’ve been there β€“ Managing people is the hardest part of being a manager. Don't learn lessons firsthand when you don't have to.

πŸ§‘β€πŸ’Ό [Video] How to Build Executive Presence β€“ Executive presence is one of the most sought after skills of a senior leader.

πŸ€– [Research] Top Sites Showing Up in ChatGPT β€“ Show up in these to show up in LLMs. It's like "secondary SEO," and hard to attribute but we're on the brink of GEO.

Top Apps

🀳 Favikon | Find, analyze, and contact top influencers from a 10M+ creator database on Instagram, Linkedin, Youtube, Tiktok, and X to grow your business.

πŸͺ„ MagicPost | The one tool you need for everything related to LinkedIn content creation. Built for entrepreneurs, agencies, and businesses.

πŸ”₯ Warmly | Warmly uses person-level intent signals to identify and prioritize your best potential customers in real-time.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week πŸ’Ž

Btw, Amsterdam was amazing. I didn’t get to have any pickled herring though. Maybe next time!

Thanks! ✌🏻

Tom at Marketer Gems

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