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Content-to-MQL engine for LinkedIn, Send Postcards at Scale, What the Heck is GEO?

💎 Best of Last Week's Marketing 9/15/2025

Tom Snyder
September 15, 2025

Happy Monday the 15th!

I’m sending this from Amsterdam – it’s my last day here. It’s been a blast, even if I’ve mostly been busy working the booth at IBC.

One thing I’ve learned here is that Europeans are shocked by a raffle giveaway. In the US, nearly every booth does some sort of raffle, but Europeans are incredulous.

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