Happy Tuesday the 8th!
Labor Day is gone, here in the US – marking the unofficial end of summer.
Which means spooky season is here in full swing 🎃
Hope your CAC doesn’t look too scary…
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Top Content
📊 [Podcast] Nudge: Are metrics controlling your life? – This is more like life advice from a behavioral economist, but it is prescient in the "post-growth marketer" days.
❤️🔥 [Article] Copywriting Friday: The best ads don’t create desire, they borrow it – There's always value in examining successful copywriting from the past.
😅 [Podcast] Your Traffic Fell 30 Percent. Your Targets Did Not. – The hard part about measuring the right things and measuring the easy things.
⚾️ [Article] How to Find and Pitch Real Case Studies for Digital PR – A write-up of a podcast about crafting the best PR-worthy stories.
Top Apps from Marketer Tools
🥞 StackOverlap | StackOverlap analyses your marketing technology stack and identifies where you're paying twice for the same capability.
🪝 Getlead | AI B2B lead generation & cold email, one lifetime price
💉 Probedex | Competitor Analysis Tool — AI Teardown of Rivals
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Thanks! ✌🏻
Tom at Marketer Gems
