Product Line Marketing, Claude + Semrush, How AI Is Changing How We Write Emails

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700+ teams have Viktor reading their Google Ads every morning.

Your media team opens Slack at 8am. There's a cross-platform brief in #growth: Google Ads spend vs. ROAS, Meta CPA by campaign, Stripe revenue by channel. Viktor posted it at 6am. Nobody asked for it.

Last week, one team's Viktor caught a spend spike at 2am on a broad match campaign and flagged it in Slack: "CPA up 340%. Recommend pausing and shifting budget to the top two performers." That would have burned $3K by morning. The media buyer woke up to a problem already handled.

Your strategist reviews spend trends. Your account manager checks revenue attribution. Same Slack channel, same colleague, before anyone's first coffee.

Google Ads, Meta, Stripe. One message. No Looker, no Data Studio. Anomaly detection runs around the clock. Cross-platform reporting runs on autopilot.

5,700+ teams. SOC 2 certified. Your data never trains models.

"Viktor is now an integral team member, and after weeks of use we still feel we haven't uncovered the full potential." — Patrick O'Doherty, Director, Yarra Web

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Top Content

📈 [Podcast] AI Startup Hits $8.6M ARR With V0 MVP and €85 Pricing – Rocket-fast growth, but even more interesting is the rocket-fast validation.

〰️ [Article] The Re-emergence of Product Line Marketing – Marketing is being decomposed, with product marketing moving under Product. This results in each product having their own product marketer, with no holistic through-line for how all products support one company vision.

🔃 [Guide] How to turn Claude Code into your SEO analyst (with Semrush data) – Use your own data, connect to Semrush, and let it rip.

📧 [Report] AI-Generated Email Summaries: What We Learned After Analyzing 628 Summaries – Everything is being effected by AI, and now, it's shaping how we write emails as well.

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