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- 💎 Prepping for ChatGPT SEO, Knowing when to rebrand, Manage your influencer campaigns with AI agents
💎 Prepping for ChatGPT SEO, Knowing when to rebrand, Manage your influencer campaigns with AI agents
Best of Last Week's Marketing 4/28/2025
Tom Snyder
April 28, 2025
In partnership with
Happy Monday the 28th!
It’s about the time of year I realize how much has already flown by (1/3 for those keeping up).
One of my favorite things I’ve launched recently is the Turbo Dash Chrome extension. I was scratching my own itch because I wanted a better new tab screen than Chrome offered - but I wanted to include some specific features.
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Top Content
🤑 [Article] Getting Executive Buy-In for Audience Research – Audience research sounds abstract, but it can be incredibly worthwhile. Here's how to make the argument for executive buy-in.
🥵 [Case Study] Analyzing a Landing Page to Get 12 Months of PPC Performance in Three Weeks – It started with heatmapping, then search intent, then rewriting every aspect of the landing page to increase conversion.
🎨 [Article] Knowing When It's Time to Rebrand – We just had this discussion at the company I work for. It came down to our core product, is the brand still aligned with what it offers today AND tomorrow?
🔎 [Case Study] Preparing for Answer Engine Optimization (AEO) – The new wave of SEO, similar but different. Getting found in LLM's is growing as a desire for brands.
🖼️ [Analysis] We Tested ChatGPT's AI Image Generator for Marketing Purposes – Surprisingly not bad. And it's getting better. Right now, it's easy to spot AI images, and sometimes that's okay, but soon, it'll look seamless.
Top Apps
📱 UX Audit Now | Measure your website against industry benchmarks and expert insights.
🤳 Aha | An AI agent that manages your influencer marketing campaigns.
Top Newsletters
💸 Best Ad Strategy – Fairly new, but has some excellent practical tips on things in the digital marketing sphere
⮐ Return on Influence – Discover what other influencer marketers are doing behind-the-scenes to run profitable influencer marketing campaigns
☀️ Today in Digital Marketing – Daily newsletter on the hot goss in digital marketing, SEO, CRO, and more
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Back at another conference this week (thankfully in San Francisco this time!), so at least I’ll get some cooler weather.
Thanks! ✌🏻
Tom at Marketer Gems
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