Google's Sept Update, Anthropic's Winning Anti-AI Campaign, Easy Digital OOH Media Buying

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Top Content

🥓 [Article] Google's "Perspective" Update in September 2025 – Did you notice a major change in your Google Search Console impressions and rank in September? Google's latest big update combats spam sites and rewards real expertise.

🧠 [Campaign] Anthropic's "Anti-AI Slop" Pop-Up Wins – Anthropic went in the opposite direction and won. Away from "automate more" and towards "think more."

🧦 [Copy Example] Succeeding in a Darn Tough Business – Darn Tough sells socks, but not just any socks, they are expensive (and last forever). Their positioning through copy is amazing.

👏 [Listicle] Eight Engaging Content Ideas For Non-Profits That Aren’t Fundraising Asks – Your donors love you. Folks get tired of being asked for money. How can you stay top-of-mind with a different message?

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