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Google's Sept Update, Anthropic's Winning Anti-AI Campaign, Easy Digital OOH Media Buying

πŸ’Ž Best of Last Week's Marketing 11/17/2025

Happy Monday the 17th!

This week I’m in San Francisco for Microsoft Ignite (I’m not complaining).

Hoping to get some hiking and sightseeing in over the weekend!

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Top Content

πŸ₯“ [Article] Google's "Perspective" Update in September 2025 β€“ Did you notice a major change in your Google Search Console impressions and rank in September? Google's latest big update combats spam sites and rewards real expertise.

🧠 [Campaign] Anthropic's "Anti-AI Slop" Pop-Up Wins β€“ Anthropic went in the opposite direction and won. Away from "automate more" and towards "think more."

🧦 [Copy Example] Succeeding in a Darn Tough Business β€“ Darn Tough sells socks, but not just any socks, they are expensive (and last forever). Their positioning through copy is amazing.

πŸ‘ [Listicle] Eight Engaging Content Ideas For Non-Profits That Aren’t Fundraising Asks β€“ Your donors love you. Folks get tired of being asked for money. How can you stay top-of-mind with a different message?

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Meme of the Week

Thanks for reading and I hope you found something useful in it this week πŸ’Ž

Thanks! ✌🏻

Tom at Marketer Gems

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