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CRO Tips, AI Voice Model, Social Proof Examples, and How To Do Competitive Intelligence

๐Ÿ’Ž Best of Last Week's Marketing 5/19/2025

Happy Monday the 19th!

Last week was a BIG week for me โ€“ me and my team hosted our companyโ€™s annual customer conference.

This took a ton of planning, reviewing, thinking, and contacting customers, but it was a HIT! Customers had a great and valuable time, our presentations were top-notch content, and I got to deliver so many nerdy jokes from stage ๐Ÿ˜‚

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๐Ÿ’ฐ [Article] Stakeholder Influence Mapping: Decode Who Really Runs the Deal โ€“ Who really makes the decision about your product or company? Are you speaking to them?

๐Ÿงฎ [Article] The hidden math behind CRO โ€“ Conversion Rate Optimization is key for increasing lead effeciency and lead velocity. It makes your other top of funnel efforts more effective.

๐Ÿ•ต [Case Study] Turning SEO into sales: Pilote Consulting slashed ad costs and grew hotel bookings by 38% โ€“ Yes, SEO leads to sales, but how are others companies doing it and how can you make the most out of your SEO efforts?

Top Apps

๐Ÿ‘ฅ Social Proof Examples | Real-world examples of social proof strategies to put on your website.

๐Ÿ—ฃ๏ธ Distro | Build social-ready content just by having a conversation with AI.

๐ŸŽ™๏ธ Eleven Labs | AI voice models and products powering millions of developers, creators, and enterprises.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week ๐Ÿ’Ž

Now go forth and crush this week! (and prepare for the long weekend!)

Thanks! โœŒ๐Ÿป

Tom at Marketer Gems

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