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Bowtie Framework, Brand Archetypes, Cannes Lions Activations, and a Figma to HTML Plugin

๐Ÿ’Ž Best of Last Week's Marketing 7/14/2025

Happy Monday the 14th!

Today is an exciting day for Marketer Gems because Iโ€™m launching on Product Hunt!

What does this mean? Eh, not much really, but it helps expose Marketer Gems to more people (especially if you give it an upvote! ๐Ÿ™)

Thanks in advance ๐Ÿ˜‰ 

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๐Ÿคต [Whitepaper] Bowtie: Ditch the Marketing Funnel โ€“ We all know the well-worn marketing funnel, the Bowite framework turns it on the side, then extends the engagement through and after purchase.

๐Ÿฆธ [Article] Boring Brand? Yeah, Your's Probably Is โ€“ One way to make a bold statement is to craft a brand personality out of one of the 12 common archetypes.

๐Ÿ’ƒ [Listicle] Best Brand Activations at Cannes Lions 2025 โ€“ How are the big players paving the way for the next wave of event marketing?

๐Ÿค– [Social Post] "I can't stop thinking about this tweet" โ€“ In just a few years, it'll seem insane how we use Google right now.

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๐ŸŽจ Emailer Plugin | Figma to HTML email. Design and export production-ready HTML emails in minutes, no dev help required.

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Meme of the Week

Thanks for reading and I hope you found something useful in it this week ๐Ÿ’Ž

Btw, if you check out my Product Hunt launch, would you upvote it? ๐Ÿ˜„ 

Thanks! โœŒ๐Ÿป

Tom at Marketer Gems

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