💎 Gems of Last Week's Marketing 1/27/2025

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Top Content

🦕 [Article] The Evolution of Content Roles – From copywriter to content designer, the roles for writers in marketing have transformed over the years. With AI becoming a larger part of the creation process, what will future roles look like?

🧑‍🎓 [How-To] Create a Culture of Continuous Learning – Marketers are nothing if not continuous learners, but how do successful leaders weave that idea into the fabric of their organization?

🤳 [Listicle] 18 Social Media KPIs You Should Be Tracking – I'm all for social media as brand awareness, but maintaining a worthwhile initiative requires showing some measurable returns.

💍 [Listicle] 17 Tactics to Engage New Customers – Email is insanely powerful, so maximize its utility early in the customer onboarding process.

📝 [Frameworks] List of Copywriting Frameworks AI Agents for GTM teams to identify prospects and intent.

Top Apps

🛒 OpenFunnel | AI Agents for GTM teams to identify prospects and intent.

🌿 Ivee | Influencers actually do exist in B2B spaces and here's how to find them.

🧾 Sales Layer | Product Information Management made super easy. You can even use an Excel spreadsheet as your database.

Meme of the Week