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How One Indie Hacker Makes Millions, Creating a Buyer Persona, Winning YouTube Thumbnails

πŸ’Ž Best of Last Week's Marketing 5/5/2025

In partnership with

Happy Monday Tuesday the 6th!

And happy belated Cinco de Mayo! Last week, I got to spend hanging out with other B2B tech marketers at RSA in San Francisco and it was a blast πŸ˜„ 

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Top Content

🚒 [Article] How Marc Lou Makes Millions From Great Marketing β€“ A look into how X's most popular indie hacker dialed into his audience.

πŸ€‘ [Guide] Creating a Buyer Persona β€“ A 7-step tempate and questionnaire for building a persona to sell to.

πŸ€– [Article] How Our Marketing Team Is Using AI β€“ Marketers equipped with AI can be a powerful force. Find out how others are using it and steal their methods.

πŸ“° [How to] Pitch Local News Sites for Better Links β€“ Local news is a boon for SEO. And they're searching for great stories to cover. Just pitch them well.

Top Apps

πŸ’„ Creatify | Creatify Product Video turns any product image into studio-quality marketing videos β€” from dynamic UGC-style showcases to cinematic product shots β€” helping brands create stunning content faster, cheaper, and at scale.

πŸ‘ Thumbnail Examples | YouTube thumbnails that performed, grouped by style

🎚️ AI Toggler | Users don't have to subscribe nor switch tabs anymore to find the best AI model for writing.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week πŸ’Ž

Thanks! ✌🏻

Tom at Marketer Gems

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