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Are Designers the New Product People? Scaling Comms with Video, and Branding Popular Mobile Games

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Happy Monday the 23rd!

What’s a marketing strategist’s favorite carnival food?

FUNNEL cake!

Okay, enough of the bad jokes and onto this week’s gems!

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Top Content

🤖 [Guide] LLM Optimization: How to Get AI to Talk About Your Brand – This article has great data about where LLMs are pulling their answers from and how to stand out there.

🤔 [Article] How AI-Driven Thinking Will Give Designers Superpowers – Instead of just building screens, designers will be able to build more of the product themselves.

🎥 [Guide] Scaling Comms From One to Many With Loom Videos – I'm a huge fan of video for spreading info, messages, training, whatever. Loom is the best tool I've found for this, either internal or external.

💅 [Book] Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It – I've heard interviews with the author and loved them. Then, we decided to take on a Messaging and Positioning project at work, so i read this in preparation. Short and brilliant. Audiobook available on Spotify, too.

Top Apps

🪡 Loom | Who knew screen recording was so broken? Loom is the simple, beautiful fix.

💽 Capalyze | AI data analysis tool to capture web data across platforms, run sentiment analysis, and automate it all.

🎮 Playzo | Take a popular mobile game and whitelabel it with your own brand to increase engagement.

Meme of the Week

Thanks for reading and I hope you found something useful in it this week 💎

Stay cool and happy summer!

Thanks! ✌🏻

Tom at Marketer Gems

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