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Why self-reported attribution matters, "Entertain or die," Interactive inspo gallery
💎 Best of Last Week's Marketing 5/12/2025
Tom Snyder
May 12, 2025
Happy Monday the 12th (and belated Mother’s Day to all the moms out there)!
I’m knee-deep this week in running a customer event and I’m hoping it all goes well! 🤞 I’ll event do a presentation myself on Wednesday. Wish me luck!
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Top Content
🙋♂️ [Article] Self-reported attribution: what it is & why you need it – Quantitative data is great, but it's the qualitative data that can show you the most impactful channels (and no attribution model can capture it perfectly).
🧐 [Case Study] How Pack’d Boosted Conversions by 15.26% With a Product Quiz – Another spin on self-reporting, but this time, it's done earlier in the funnel.
🦉 [Podcast] How Duolingo built a brand on entertainment – "Entertain or die" is the motto. More relevant than ever in today's age.
🤔 [Article] Without an ideal customer profile (ICP), your growth is just guesswork – If churn is a lagging indicator, your ICP is a leading one.
Top Apps
📑 Tanka | Messenger with AI long-term memory for team collaboration, project management, and more
🧑🎤 InspoGen | An interactive inspo gallery for creative.
🏈 Playgent | An AI agent that will build a GTM playbook for you based on your domain.
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Thanks! ✌🏻
Tom at Marketer Gems
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