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Measuring Brand Mentions, Best Black Friday Campaigns, Easy Video Testimonials
💎 Best of Last Week's Marketing 12/1/2025
Tom Snyder
December 01, 2025
Happy Monday the 1st!
Last week was a blast – I hosted Thanksgiving and loved having family over to the house to enjoy a delicious meal, and some wonderful fall weather in Austin.
I need to share my top 3 recipes I’ve been using to blow people’s minds at Thanksgiving each year.
More work? Yes. Insanely tasty? Also yes.
Top Content
🗣️ [Article] Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing – Brand matters. Especially in today's world where AI is using brand presence as a proxy for authority.
🎶 [Article] Your Buyer Has an “I Want” Song — Does Your Messaging? – "Corporate Storytelling" but through the lens of a Broadway musical.
🖤 [Listicle] Black Friday Campaigns You'll Be Amazed By (2025) – Some of the best/cleverest ads and campaigns for Black Friday from this year.
⚫️ [Listicle] BFCM Video Ads That Spark Interest – Clever uses for video and animation for Black Friday campaigns.
Top Apps
🗣️ Speaking of Me | Easily collect video testimonials from your clients with nothing more than a link.
🏅 RankBuilder AI | With tools for strategic keyword selection, content restructuring, and semantic HTML automation, the platform enables users to create search-engine and AI-friendly articles that rank higher and reach further.
🤯 Anomaly AI | AI capabilities to automate the analysis of data and provide insightful, actionable outcomes from Excel, CSV, GA4, and more.
Meme of the Week
Thanks for reading and I hope you found something useful in it this week 💎
Thanks! ✌🏻
Tom at Marketer Gems
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