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- 💎 Best of Last Year's Marketing 2024
💎 Best of Last Year's Marketing 2024
Inside are: Confirmation Bias, Editorial Calendar Guide, a Swipefile app, and automation software
Happy Monday the 30th!
It’s one of those weird “between" times” where a holiday ended, but the new year hasn’t started, but that doesn’t stop you from smashing this Monday.
In this issue, I’ve rounded up some of your favorite articles from the past year and some of my favorite marketing tools (btw, more to come on marketing tools!)
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Top Content
✅ [Article] Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions – I'm a huge fan of consumer psychology. Whenever we analyze the patterns and heuristics we use to make decisions, we can crank the ratchet to increase performance.
📆 [Guide] How to Create an Editorial Calendar in 7 Easy Steps – I love spreadsheets. I track so many things in spreadsheets and an editorial calendar via spreadsheet is the way to go.
🗳️ [Article] Seven Messaging Lessons from the 2024 Election – There's so much at stake during big elections. The messaging for these campaigns have so much wrapped in them. They capture the American spirit of the moment.
🤫 [LinkedIn Post] A Cheat Sheet for B2B Growth Strategy – 8 years in B2B marketing boiled down into a single cheat sheet with trends to watch and how to run the campaign.
📧 [Guide] The Email Marketing Campaigns Every B2B SaaS Needs – This was a recent one, but it is so valuable. Missing these is just leaving conversions and expansion on the table.
Top Apps
🗂️ SwipeWell | A Chrome extension essential for marketers. Grab any inspiration you find online and save it to folders with tags and notes.
🖼️ Framer | One of the fastest ways to make a beautiful landing page or website – especially if you're familiar with Figma.
🤖 Make.com | Automate everything: social posts, link generation, data mining, and more.
Meme of the Week

Thanks for reading and I hope you found something useful in it this year 💎
I’ve done a lot of reviewing and inward reflecting and I am so thankful for you. I love writing this newsletter and expanding my own marketing skills and expertise.
Cheers to another incredible year ahead! 🥂
Thanks! ✌🏻
Tom at Marketer Gems

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