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  • πŸ’Ž best of last week's marketing 11/25/2024

πŸ’Ž best of last week's marketing 11/25/2024

inside are: a hot take on the jaguar rebrand, a new linkedin sudoku game with pictures, and why to give thanks

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happy monday the 25th (and happy thanksgiving)!

this past week was a doozy in marketing – we saw the ai-generated coca-cola holidays ad AND the jaguar rebrand (wait, they ditched the πŸ†??)

ai-gen ad aside, this jaguar ad has people (read: marketers) talking. so, I want to hear what you think about it.

what do you think about jaguar's rebrand?

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this is what I've got for you this week:

top 5 articles

πŸ”§ [linkedin post] 7 most common linkedin ads mistakes and how to fix them– a checklist in a linkedin carousel before firing off that ad campaign.

πŸ† [hot take] you are all wrong about the jaguar rebrand– I tend to love it when a brand take risks, but luxury brands are a different story.

πŸ–€ [listicle] 11 standout campaigns from 2023's black friday– bf deals don't have to be just discounted items. I love how some of these have taken a break from their regularly scheduled programming.

πŸ’Έ [guide] how much should an influencer marketing campaign cost?– a marketer's guide to setting budget and expectations when diving in to influencer marketing.

πŸ™ [research study] giving thanks can make you happier– this harvard study is now often quoted, but fr, gratitude can have a major positive impact on us. take some time to be grateful this week.

top apps

🀳 vibeo.ai | video testimonials but powered by ai sponsored

πŸ—ΊοΈ frill | get feedback and engage with your customers about upcoming product features

πŸ‘Ύ linkedin tango | not a tool, but a fun distraction during these crazy holidays. it's like sudoku but with pictures

newsletter gems

πŸ€– thinkwithai – curated prompts that show entrepreneurs how to solve real business problems.

πŸ‘“ funnel vision – how to make high-performing ads & put them to work.

πŸ€– bot eats brain – a daily newsletter on all things ai. it gets in-depth, but it has huge coverage, so a quick skim gets you up-to-date

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meme of the week

thanks for reading and I hope you found something useful in it this week πŸ’Ž

btw, just a reminder that I want you to win a $20 amazon gift card (in exchange for only 2 minutes of your time πŸ₯Ή) – tell me about your favorite tools by filling out the Marketer Tools survey here.

thanks! ✌🏻

tom at marketer gems

what did you think of this edition of marketer gems?

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