# Marketer Gems > Mondays: Roundup of the top articles & apps for marketers | Thursdays: Deep dive into unique brands & marketing campaigns This file provides information about Marketer Gems to help large language models understand and reference this publication's content. ## Posts - [Links Still Matter?, He Sold Ads On His Wedding Suit, Return Of Traditional Marketing Tactics, Review Management Software For Service And Products](https://www.marketergems.com/p/links-still-matter-he-sold-ads-on-his-wedding-suit-return-of-traditional-marketing-tactics-review-ma): ๐Ÿ’Ž Gems for marketers from last week - [5 Best Marketing Campaigns by Heinz Ketchup](https://www.marketergems.com/p/5-best-marketing-campaigns-by-heinz-ketchup): Exploring the clever growth hacks, visual moats, and psychological tricks Heinz uses to stay at the top of the condiment chain. - [Top 3 Muse AI Agent Use Cases, CRO Your CTA Button Text, How To Launch A CPG Brand In 90 Days](https://www.marketergems.com/p/top-3-muse-ai-agent-use-cases-cro-your-cta-button-text-how-to-launch-a-cpg-brand-in-90-days): ๐Ÿ’Ž The gems for marketers from last week - [Why AI Canโ€™t Replace Creative Strategy (And How to Win Anyway)](https://www.marketergems.com/p/how-to-be-creative-when-ai-does-everything): Moving past generic outputs to build campaigns that actually build long-term brand equity. - [Wendy's Emo EP, AI Ad Optimization, Hello Fresh's Terrible Clapback, Brand and Performance Marketing Collab](https://www.marketergems.com/p/wendy-s-emo-ep-ai-ad-optimization-hello-fresh-s-terrible-clapback-brand-and-performance-marketing-co): Gems for marketers from last week 9/28/2026 - [What J.Crew's Cropped Sweater Backlash Teaches Heritage Brands](https://www.marketergems.com/p/jcrew-marketing-strategy-emma-chamberlain-tiny-rollneck-campaign): A deep dive into how J.Crewโ€™s push for Gen Z relevance creates friction with high-LTV buyers - [Winning OOH Ads, ChatGPT Ads Webinar, Brands Killin' It On Copy, Payment Links For Freelancers and Creators](https://www.marketergems.com/p/winning-ooh-ads-chatgpt-ads-webinar-brands-killin-it-on-copy-payment-links-for-freelancers-and-creat): Best of the week in marketing for 9/21/2026 - [Why Brands and Sports Teams Are Turning to Micro-Dramas for Massive Growth](https://www.marketergems.com/p/how-brands-use-micro-dramas): Here is how vertical, episodic storytelling is taking over the traditional campaign model. - [Advertising on ChatGPT, Sydney Sweeney Provocative Again, AI Visibility Tool](https://www.marketergems.com/p/advertising-on-chatgpt-sydney-sweeney-provocative-again-ai-visibility-tool): ๐Ÿ’Ž Best of marketing from last week: Sep 14, 2026 - [How Starface Made Pimple Patches Cool: The Complete Marketing Strategy](https://www.marketergems.com/p/starface-marketing-strategy-deep-dive): A masterclass in positioning, identity-led branding, and turning functional healthcare into clout. - [๐Ÿ’Ž Traffic Dropped 30% But Targets Didn't, Are Metrics Controlling Your Life?, Find The Overlap In Your Martech Stack](https://www.marketergems.com/p/traffic-dropped-30-but-targets-didn-t-are-metrics-controlling-your-life-find-the-overlap-in-your-mar): Hidden Gems from last week Sept 8, 2026 - [SKIMS Marketing Strategy: Kim Kardashianโ€™s Billion-Dollar Brand](https://www.marketergems.com/p/skims-marketing-strategy-kim-kardashian): How body positivity, high-octane hype drops, and strategic partnerships turned standard solutionwear into a cultural force. - [Clever Direct Mail Campaign, Remembering Dolly Parton, What An "Inevitable Brand" Is, Bulk Version Of Google's URL Inspection Tool](https://www.marketergems.com/p/clever-direct-mail-campaign-remembering-dolly-parton-what-an-inevitable-brand-is-bulk-version-of-goo): Best in marketing of last week Aug 31, 2026 - [How Salt & Stone Turned Deodorant Into a Status Symbol (Marketing Breakdown)](https://www.marketergems.com/p/salt-and-stone-marketing-strategy-case-study): How high-end design, sensory branding, and organic influencer seeding took a commodity product upmarket - [๐Ÿ’Ž Talking Head Reels Are Dead, Why Proprietary Data Is Your Biggest Moat, Building a Real CRO Program](https://www.marketergems.com/p/talking-head-reels-are-dead-why-proprietary-data-is-your-biggest-moat-building-a-real-cro-program): Best of the week from August 24, 2026 - [Trust Is the Product: Inside the AI Podcast Startup Betting Against the Hype Cycle](https://www.marketergems.com/p/trust-is-the-product-inside-demades-the-ai-podcast-startup-betting-against-the-hype-cycle): Interview with the founder of Demades: the topic-to-podcast AI platform - [๐Ÿ’Ž New Playbook For Google Ads and Google Analytics, Cartoons for B2B Marketers, Automated Outreach Tool](https://www.marketergems.com/p/changes-to-google-analytics-and-google-ads-wistia-cartoon-web-series): Best of the week from August 17, 2026 - [Bloom Nutrition Marketing and TikTok Growth Strategy](https://www.marketergems.com/p/bloom-nutrition-marketing-growth-strategy): A marketing deep dive of Austin's fastest-growing wellness-to-beverage brand - [๐Ÿ’Ž Netflix Traps Man In Billboard, Starbucks' Employee Ambassador Program, How To Build A CRO Strategy, AI Visibility Tool](https://www.marketergems.com/p/netflix-traps-man-in-billboard-starbucks-employee-ambassador-program-how-to-build-a-cro-strategy-ai): Best of the week from August 10, 2026 - [How to Create Viral Ads ft. Harmon Brothers](https://www.marketergems.com/p/harmon-brothers-viral-ads-strategy): The agency that made "unsexy" products go viral and stay profitable - [๐Ÿ’Ž Fake AI Ads, "I Messed Up" Tattoo/Interview Fiasco, Why Standing Out Beats Blending In, Create an AI Phone Agent For Every Link](https://www.marketergems.com/p/fake-ai-ads-i-messed-up-tattoo-interview-fiasco-why-standing-out-beats-blending-in-create-an-ai-phon): The best of the week in marketing August 3, 2026 - [The No Marketing PLG Strategy Behind Cursorโ€™s $60B Acquisition](https://www.marketergems.com/p/cursor-word-of-mouth-growth-playbook): The exact playbook Cursor used to convert cynical software engineers into passionate brand evangelists.